The NRA spokesperson's attack on the media is being called out for the "disgusting" smear it is.
National Rifle Association spokesperson Dana Loesch let her extremism show Thursday morning, in a horrific attack on the media, and she was promptly shamed for it.
At Wednesday night's CNN town hall on gun violence, Loesch managed to keep her unhinged ideology mostly contained.
But during her speech to the Conservative Political Action Committee (CPAC) Thursday morning, it all came out. She hijacked the Parkland survivors' rallying cry to attack gun control advocates. She smeared the students in the town hall crowd as dangerous. Then she set her sights on the media.
"Many in the legacy media love mass shootings," she said. "I'm not saying that you love the tragedy, but you love the ratings. Crying white mothers are ratings gold."
As Loesch left the stage, MSNBC's Stephanie Ruhle immediately called out that smear.
"No. No one thinks that is ratings gold. No one is celebrating it," Ruhle said.
"Just like you probably don't celebrate the boost in gun sales after a shooting," she added. "It's just a reality. A reality that we're addressing."
Then Ruhle handed over her coverage to Hallie Jackson for the next hour. "I know you don't celebrate covering mass shootings."
"Let's just call that what it is," Jackson said. "That's disgusting, it's untrue, and it's ridiculous. Complete garbage, total trash."
Loesch's overnight change is similar to Trump's, who, after leading a "listening session" at the White House during which he adopted a sympathetic posture, threw a tantrum Thursday morning and defended the NRA.
Despite desperate posturing to appear reasonable in the face of intense public pressure, Trump and the NRA can't help but show their true colors. But the American people, and the media, see right through them.