This was the White House's excuse for Trump hiding from reporters for a week.
Trump had no time to answer questions or make any public appearances this week, but he found time to praise a rebooted sitcom.
Earlier this week, White House press secretary Sarah Huckabee Sanders used the supposedly "major speech" Thursday as an excuse for his refusal to answer questions from reporters at a full press conference, which he has not done for over a year.
But that "major speech" in Ohio was a rambling 40 minutes of familiar political attacks that culminated in praise for a TV show's ratings.
"Look at Roseanne, I called her yesterday. Look at her ratings," he said, referencing ABC's reboot of Trump fan Roseanne Barr's sitcom, which pulled 5 million fewer viewers than the "60 Minutes" interview with Stormy Daniels.
Trump related his conversation with Hollywood producer Mark Burnett, who had called him to deliver the news.
"It was about us!" he bragged of the show.
Trump spent little of the speech on its ostensible main topic of infrastructure, instead spending his time attacking Democrats, including Hillary Clinton, and casually threatening an ally, among other things.
He was happy to spend time riffing about Roseanne's ratings. But when the White House was asked to comment on the police shootings of unarmed black men, Sanders refused to comment and dismissed the issue as a "local matter."
Now, he heads for a long weekend at Mar-a-Lago, safely tucked away from the country whose problems he ignores.